10-Day results on new product exploration

by alex 17. April 2013 17:14

About 10 days ago, I wrote about my plans to see if traffic to one of my old websites, http://www.nodicerequired.com/, was actually interested people or confused robots. In that post, I had 2 signups and 89 unique visitors. Ten days later, I have 2 signups and 95 unique visitors.

Le sigh. I guess you can't just put stuff online and expect people to flock to it, all on their own.

Metrics indicate that my most frequent visitors are bots

The spinning coins on the website are interactive - the user can click on them. Clicking on a coin will play a coin-pickup sound, and increase the coin counter at the top of the screen. The number of coins the user has is stored in a client-side cookie, so I can only grab the value of this cookie whenever the visitor interacts with my web server - by signing up or going to another page, for example.

There were only four people who both 1) understood that the coins could be clicked AND 2) also reloaded the page, went to another page or signed up for the beta.

This implies a few things:

  • The bounce rate on this page is high
  • Bots are a major source of traffic
  • Converting visitors (from visitor to sign up) don't understand that the coins are interactive
  • Non-converting visitors click the coins but don't interact with the site anymore

Actually, all of these could be true.

My bounce rate IS high, because there aren't any other calls to action or content for the visitor to navigate to; the visitor is not pulled into the site.

Bots give me a lot of traffic - there are a large number of hits to pages that were part of the old site but the new. When a visitor tries to request a page from the old site, I show them a "hey, sorry the site's gone, but here's some information, click here for more, click here to sign up" page, and I'm not seeing any traffic from these pages. There are also a few query strings that are obviously not from either the new or old site; this indicates bots trying to sniff out my server.

No converting visitor has clicked on a coin before signing up. This implies that it might not be obvious that coins can be clicked on, so perhaps non-converting visitors are also not aware that they can be clicked on.

However, the coins mean nothing. They were an experiment to see if making the site more interactive would be beneficial to the visitor's interest in the product. Kind of like an A/B test from the start.

I'm going to keep it up an running, but not much coming from (or going into) No Dice Required, for now.

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